The French Riviera is entering one of the most important weeks of the European yachting calendar, and Ferretti Group is setting the tone with its exclusive Ferretti Group Private Preview, taking place from 3 to 6 September 2026 at the Yacht Club de Monaco.
Held in the intimate surroundings of Monaco’s iconic yacht club, the private preview brings together clients, yacht owners, prospective buyers and the Group’s international dealer network ahead of the Cannes Yachting Festival.
Unlike a conventional boat show, the Monaco event is designed around private viewings and personalised experiences, giving guests the opportunity to explore the latest generation of Ferretti Group yachts in a more exclusive environment.
Six major premieres
One of the main attractions of the 2026 Private Preview is the opportunity to see several of Ferretti Group’s latest models before they take centre stage at Cannes.
The line-up includes:
- Ferretti Yachts 720 – the latest evolution of Ferretti Yachts’ flybridge range
- Pershing GTX90 – the new Sport Utility Yacht expanding Pershing’s GTX family
- Itama 70 – the latest expression of Itama’s open-yacht philosophy
- Riva 56′ Rivale Super – a new interpretation of Riva’s iconic open-yacht heritage
- Riva 96′ Argo Super – a new flybridge flagship for the Riva range
- Custom Line Navetta 35 – the latest made-to-measure model from Custom Line
Ferretti Group has confirmed these models as part of its major 2026 product programme, with the same six premieres forming the centrepiece of its presence at the Cannes Yachting Festival, which runs from 8 to 13 September.
From Monaco to Cannes
The timing of the Private Preview is significant.
Monaco provides Ferretti Group with an exclusive environment to introduce its newest products to clients immediately before the industry moves west to Cannes. The Cannes Yachting Festival will then provide the public international platform for the Group’s new models, with Ferretti Group occupying locations across the Vieux Port and the Superyacht Extension.
The strategy effectively creates a two-stage launch: Monaco for clients and private appointments, Cannes for the wider international yachting market.
It also underlines the importance of the French Riviera’s September boat-show season as one of the key moments in the global yacht-buying calendar.
Seven brands, one luxury ecosystem
The Private Preview represents more than individual yacht launches. It brings together the broader Ferretti Group portfolio, which currently comprises seven complementary brands: Ferretti Yachts, Riva, Pershing, Itama, Wally, Custom Line and CRN.
Together, the brands cover a remarkable spectrum of Italian yachting — from performance-oriented open yachts and sophisticated flybridge models to semi-custom and fully bespoke superyachts.
The Group’s latest financial profile also illustrates the scale behind the portfolio. Ferretti Group reported a €1.7 billion order backlog and €1.2 billion in net revenue from new yachts at 31 December 2025, with more than 2,000 employees worldwide.
A new chapter for Ferretti Group
The 2026 Private Preview also comes at an interesting moment for the company.
With a new management vision placing renewed emphasis on the strength of its seven brands, product quality and the value of Italian manufacturing, the Monaco gathering offers an early opportunity to see how that strategy is being translated into the products presented to the market.
The result is a showcase that goes beyond yacht launches. It is a statement about design, craftsmanship, performance and the increasingly personalised experience expected by today’s superyacht clients.
For four days, the Yacht Club de Monaco becomes a private window into the next chapter of Ferretti Group.
And then, just a few kilometres away across the French Riviera, the spotlight moves to Cannes.
The Mediterranean yacht-show season has officially begun.
Superyachts Channel will be following the action from the Côte d’Azur.
